AdGent 007 Debuts Global Ad Services Model to Better Monetise International Web Traffic
AdGent 007 Inc., an online advertising sales house that aims to transform revenue levels from international online advertising for premium publisher websites has launched it's new global ad services model.
[PressFlow.co.uk, May 28 2008] New Firm backed with US$5.3 million in funding provides premium publishers and brand advertisers an effective alternative to ad networks.
- San Francisco-based company sets up global operations, including UK offices in London and Edinburgh.
- Chris Humphrey, former Head of pan-EU Sales at AOL appointed as General Manager, Europe.
- AdGent 007 will boost advertising revenue served to international readers of premium publisher websites via face-to-face selling to international clients and agencies.
- NewsCorp's TimesOnline among the first clients to join AdGent 007's stable.
AdGent 007 Inc., an online advertising sales house that aims to transform revenue levels from international online advertising for premium publisher websites has launched it's new global ad services model.
The San Francisco based company UK and European operations will be run from London and Edinburgh. The company is backed by an initial US$5.3 million investment from Australia-based CM Capital, One Ventures and private investors.
AdGent 007 has employed sales teams across key regions to directly match premium publishers with brands that wish to target their premium audiences.
For publishers, AdGent 007's sales agents act as a multi-national global sales force that serve as a cost-effective extension of a publisher's in-house team and work to sell inventory directly to premium local and international advertisers. This gives premium publishers direct control over their inventory and allows them to command higher CPMs.
For advertisers around the globe, AdGent 007 offers complete transparency and the ability to secure cost-effective placements exactly where and when they need to be to stay in front of high-quality traffic, regardless of the country where the site is located.
AdGent 007's European operations will be managed from the UK where Chris Humphrey, former Head of pan-EU Sales at AOL Europe, has been appointed General Manager Europe. Based in London and Edinburgh, Humphrey's role will be twofold: he will oversee the sales of online advertising for non-EU publishers to brands that want to target UK or EU audiences and secondly, to secure and manage relationships with UK and EU based premium publishers that wish to better monetise their international audiences.
Cameron Yuill, founder and CEO of AdGent 007, said, "Today many of the world's premium publishers are seeing more international traffic than local traffic, yet they aren't monetising the opportunity effectively. If someone based in San Francisco visits the Times online in London, they should see an ad relevant to them locally, not a world away. AdGent 007 is working to ensure premium publishers are operating in a global marketplace to better monetise their international traffic at premium CPMs. At the same time, we provide brand advertisers the ability to find the right publishers to make sure their ads are in front of the right premium audience at the right time. The Internet has eliminated borders and, at the end of the day, AdGent 007 is about eliminating inefficiencies and delivering more control, transparency and revenue for everyone involved."
In addition to its global services and targeting, AdGent 007 offers publishers and advertisers an open and transparent online marketplace, currently in beta, that allows media buyers to plan and buy campaigns on premium sites around the globe at any time. The AdGent 007 Marketplace is an alternative to bid-based and blind advertising exchanges that allows publishers to set and display prices for their branded space so that advertisers and media buyers may browse and purchase with the security of knowing when and where their messages will be placed.
Chris Humphrey said, "AdGent 007 is a unique company that can deliver higher revenues for premium online publishers and better targeted campaigns for online advertisers. I had no reservations when offered the role as AdGent 007 is the right idea, at the right time, with the right people, providing an invaluable service to fulfil a significant Publishing sector need. Our ambitions are global and we are already well down the road to securing first mover advantage."
To find out more about AdGent 007, please visit www.adgent007.com.
About AdGent 007
AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher websites at premium CPMs and helping match brand advertisers with these premium publishers. Founded in 2007, the company has offices in San Francisco, New York, Denver, London, Edinburgh and Sydney. AdGent 007 has raised $5.3 million in Series A funding led through Australia-based CM Capital with participation by One Ventures and other private investors
About Cameron Yuill
Cameron is Founder and CEO of AdGent 007 Inc. He has been involved in numerous venture backed start-ups in his career and worked with leading Silicon Valley venture investors, providing strategic advice. He was founding Vice President of Partner Marketing at Cendant Corporation, a premium online advertising network.
He started his career in the US when he established Viator Inc. Viator is an online travel pioneer providing the industry wide platform for delivery of 'the things you do when you get there'.
In his native Australia, among other things, Cameron spent five years working as an attorney.
About Chris Humphrey
Chris Humphrey is General Manager Europe at AdGent 007. Having started his career at JWT, Chris quickly developed an interest in media planning and buying and assumed a digital role within MindShare following the merger of JWT and Ogilvy&Mather media divisions.
In the digital space, Chris' career then took in spell at BMP interAction, which subsequently rebranded as Tribal DDB, and then three years at OMD International, where he headed their digital eforts. Prior to joining AdGent 007, Chris gained commercial experience as Head of EU Sales at AOL Europe, a position he left in October 2007.
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