eBilling Ups Revenue Potential by 86% for Telcos
CTI Group, a leading provider of ebilling and bill analysis has revealed findings from its ebilling survey.
[PressFlow.co.uk, July 29 2009] CTI Group, a leading provider of ebilling and bill analysis has revealed findings from its ebilling survey. The sample of Senior Telco Professionals surveyed from the company's customer base, has turned received wisdom on its head. The most surprising result centres around the industry's traditional concern that by providing customers with online bill analysis tools - helping customers to cut unnecessary expenditure - will lead to a drop in Telco revenues.
In practice however, the survey confirms that 86% of those surveyed, stated that the provision of ebilling and analysis, rather than threatening revenues, has in contrast opened up the opportunity to win more business, as well as enhancing existing customer satisfaction.
This experience was underlined with a further 78% agreeing or strongly agreeing that telcos would in fact lose customers by not providing them with the transparency of bills via online analysis tools.
Warren Drummond head of product and marketing at CTI Group comments: "The survey clearly shows that online analysis tools are becoming a must-have element in competitive Telco strategies, A key driver for the provision of analysis tools is the degree in which they reduce billing enquiries to customer care." CTI Group acts as support to 6,000 corporate accounts on behalf of one of the world's top three telecoms companies, representing around 1.5million handsets. The support that CTI Group's online analysis solutions provide means that this large user group have to field as little as 180 calls a month.
When asked the most important reason for turning off paper billing and onto ebilling the top 5 answers were:
1. Lowering operational costs
2. A step towards customer care
3. The benefits to the environment
4. A step towards customer self-care
5. Win more corporate clients
Drummond adds: "The main reasoning for turning off paper billing onto ebilling in relation to make savings comes as no surprise. To justify the capital or revenue costing models used when implementing ebilling, the bottom line must be improved. The good news on this spend is that most Telcos recoup the initial outlay and start to save money in some cases over months rather than years. What is particularly encouraging from this study, though, is the strong recognition that ebilling wins new customers."
The survey completes research carried out by CTI into current thinking on ebilling within the Telco corporate sector. Detailed findings have been released today in the form of a Whitepaper entitled 'Telco eBilling - myths and truths', which highlights how the Telco eBilling landscape has changed over the last few years.
For more information, please contact +44 (0) 800 0925 835 / info@ctigroup.com, download the whitepaper register at www.ebilling-thetruth.com or visit the company website www.ctigroupuk.com.
Press releases distributed by PressFlow.co.uk - The Online Press Release Distribution Service.
CTI Group, a leading provider of ebilling and bill analysis has revealed findings from its ebilling survey.
[PressFlow.co.uk, July 29 2009] CTI Group, a leading provider of ebilling and bill analysis has revealed findings from its ebilling survey. The sample of Senior Telco Professionals surveyed from the company's customer base, has turned received wisdom on its head. The most surprising result centres around the industry's traditional concern that by providing customers with online bill analysis tools - helping customers to cut unnecessary expenditure - will lead to a drop in Telco revenues.
In practice however, the survey confirms that 86% of those surveyed, stated that the provision of ebilling and analysis, rather than threatening revenues, has in contrast opened up the opportunity to win more business, as well as enhancing existing customer satisfaction.
This experience was underlined with a further 78% agreeing or strongly agreeing that telcos would in fact lose customers by not providing them with the transparency of bills via online analysis tools.
Warren Drummond head of product and marketing at CTI Group comments: "The survey clearly shows that online analysis tools are becoming a must-have element in competitive Telco strategies, A key driver for the provision of analysis tools is the degree in which they reduce billing enquiries to customer care." CTI Group acts as support to 6,000 corporate accounts on behalf of one of the world's top three telecoms companies, representing around 1.5million handsets. The support that CTI Group's online analysis solutions provide means that this large user group have to field as little as 180 calls a month.
When asked the most important reason for turning off paper billing and onto ebilling the top 5 answers were:
1. Lowering operational costs
2. A step towards customer care
3. The benefits to the environment
4. A step towards customer self-care
5. Win more corporate clients
Drummond adds: "The main reasoning for turning off paper billing onto ebilling in relation to make savings comes as no surprise. To justify the capital or revenue costing models used when implementing ebilling, the bottom line must be improved. The good news on this spend is that most Telcos recoup the initial outlay and start to save money in some cases over months rather than years. What is particularly encouraging from this study, though, is the strong recognition that ebilling wins new customers."
The survey completes research carried out by CTI into current thinking on ebilling within the Telco corporate sector. Detailed findings have been released today in the form of a Whitepaper entitled 'Telco eBilling - myths and truths', which highlights how the Telco eBilling landscape has changed over the last few years.
For more information, please contact +44 (0) 800 0925 835 / info@ctigroup.com, download the whitepaper register at www.ebilling-thetruth.com or visit the company website www.ctigroupuk.com.
Press releases distributed by PressFlow.co.uk - The Online Press Release Distribution Service.