IDT Finance is Finalist in Prestigious Cards International Global Awards
IDT Finance, a bank specialising in prepaid payment products, has been shortlisted as a finalist in the prestigious Cards International Global Awards for the 'Best New Prepaid Card Launch'.
[PressFlow.co.uk, May 19 2008] IDT Finance, a bank specialising in prepaid payment products, has been shortlisted as a finalist in the prestigious Cards International Global Awards for the 'Best New Prepaid Card Launch'.
IDT's Prime Card is the UK's first instant issue prepaid MasterCard and is available to purchase over-the-counter in high street convenience stores. During the course of the launch campaign, Prime Card was rolled out to over 16,000 retail outlets throughout the UK.
This unique and wide distribution channel makes Prime Card one of the most visible and accessible prepaid cards on the market. Available instantly with no documentation or credit checks, for a low purchase price and with dual disposable/reloadable functionality, Prime offers consumers value for money, convenience and flexibility.
Jamie King, IDT's Managing Director, is delighted with the finalist position: "By distributing and marketing Prime Card through the convenience retail channel it has become one of the most recognised prepaid cards on the high street. Our launch strategy has delivered excellent results for Prime Card and we are thrilled to be recognised within this award category."
The award winners will be announced on the 19th June 2008 at the awards ceremony in Brussels.
Editors' Notes
About IDT and Prime Card
IDT Finance is part of IDT Europe, and is a wholly owned subsidiary of IDT Corporation. IDT Europe is headquartered in London with offices in 18 European countries. IDT Europe concentrates its expertise in telecoms, prepaid phone cards, wholesale carrier services and payment products.
Prime Card has broad appeal for consumers:
- Gives the benefits of plastic to the unbanked and migrant communities
- Is available to purchase instantly, over-the-counter in convenience retail stores
- Can be purchased without the requirement to fill in forms, submit documents or undertake credit checks
- Can be used online and in shops - wherever the MasterCard acceptance mark is displayed
- Reduced risk of identity theft as the card is separate from other bank account and credit card details.
The Prime Card is currently available for sale to adults over 18, but there are no age restrictions on use. The Prime Card can be loaded on purchase with a value between £10 and £150. There is a £3 fee on the purchase of any card. The Prime card can be upgraded to a reloadable card for £1.95 (subject to the customer's application being accepted), allowing customers to reload their card with up to £500 per top-up. Once upgraded, a second card can be purchased on the same account for an additional £5 fee. Transaction and usage fees apply.
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